The Western Museum Association’s (WMA) annual conference will be hosted in Portland, OR October 6-9, 2022. Hear from two of MOMSI’s host museums – Fresno Chaffee Zoo and Los Angeles Zoo – along with staff from Thanksgiving Point, who initiated the museum social impact study. The panel will share how to use social impact for advocacy, successes and challenges of recruitment, and how the results will influence master and strategic planning.